Sobero is a mindful drinking app born from a behavioral insight: people quitting smoking often start questioning their relationship with alcohol too. As Product Design Lead at Kwit, I helpted to shape this new vertical from zero — leading research, product strategy, and a team of 3 direct reports across 8 months to ship a science-based, market-ready product.
Impact
11.7% download-to-trial conversion in month one (vs. 7.5% top 25% benchmark, RevenueCat).
Science-based MVP launched in 8 months under significant resource and timeline pressure.
Led and expanded Kwit into a new behavioral health vertical.
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