Designer with a background in business and communication strategy, focused on building systems and products that make people feel seen, supported, and understood.

Nani and me
Strasbourg
I’ve been designing since I can remember, wearing many hats—researcher, strategist, designer, occasional dog whisperer—and since some years already I've being building systems and products that people (and businesses) actually love.
Across leadership and hands-on roles, I see design as the tissue that connects business objectives, technical possibilities, and human needs.
My approach is guided by empathy, curiosity, and clarity—a constant search for better ways to turn insights into thoughtful, meaningful design.
Currently, @Welltech where we help people to create a healthier and active lifestyle.
Experience
Welltech
Senior Product Designer
2025 - Today
Yazio
Senior Product Designer
2024-25
Sobero
Lead Product Designer
2022-2023
Kwit
Founding to Lead Product Designer
2020-23
Ironhack
Speaker and final project jury
2020-2022
Bershka
Lead Buyer (TR Markets)
2017-19
Oysho
Senior Buyer & PM
2015-2016
C&A
From intern to buyer
2013-2015
Casanova
Intern to Communication Manager
2008-2013
My lifelong passion is learning new things
My creative career started earlier than most think. I grew up inside an ad agency — from intern to Communication Manager — before moving into sustainable production, building ecosystems that powered the supply chains of Forbes 500 companies like Inditex. At some point I hit a pivot. I needed work where creative and analytical thinking could actually coexist. That's when I fell in love with Product Design.
Since then, I've been working in the Wellness and Health Tech space— helping people build healthier lives, one habit at a time.
Education
Button School
Building your app with AI, Certificate
2026
Escola Sert
Neuroarchitecture, Posgraduate
2024-25
IDEO
AI x Design Thinking, Certificate
2025
Future Learn
Designing Play-based learning, Certificate
2023
IDEO
Insights for innovation, Certificate
2022
Awwwwards
Design systems in Figma, Certificate
2021
Ironhack
UX UI Product Design, Bootcamp
2020
ISEM-IESE
Executive MBA, Master
2012-13
UA
Advertising and PR, BA
2004-2009
Achievements
Health Tech Summit
2023 –– How data and AI accelerate the shift towards preventive care, a prize for Kwit.
WHO Validation
2023 –– I helped to turn Kwit into the first smoking cessation app validated by World Health Organization.