Designer with a background in business and communication strategy, focused on building systems and products that make people feel seen, supported, and understood.


Lara and her dog

Nani and me

Strasbourg

One head, several hats

One head, several hats

One head, several hats

I’ve been designing since I can remember, wearing many hats—researcher, strategist, designer, occasional dog whisperer—and since some years already I've being building systems and products that people (and businesses) actually love.

Across leadership and hands-on roles, I see design as the tissue that connects business objectives, technical possibilities, and human needs.

My approach is guided by empathy, curiosity, and clarity—a constant search for better ways to turn insights into thoughtful, meaningful design.

Currently, @Welltech where we help people to create a healthier and active lifestyle.

Experience

Welltech

Senior Product Designer

2025 - Today

Yazio

Senior Product Designer

2024-25

Sobero

Lead Product Designer

2022-2023

Kwit

Founding to Lead Product Designer

2020-23

Ironhack

Speaker and final project jury

2020-2022

Bershka

Lead Buyer (TR Markets)

2017-19

Oysho

Senior Buyer & PM

2015-2016

C&A

From intern to buyer

2013-2015

Casanova

Intern to Communication Manager

2008-2013

My lifelong passion is learning new things

My creative career started earlier than most think. I grew up inside an ad agency — from intern to Communication Manager — before moving into sustainable production, building ecosystems that powered the supply chains of Forbes 500 companies like Inditex. At some point I hit a pivot. I needed work where creative and analytical thinking could actually coexist. That's when I fell in love with Product Design.

Since then, I've been working in the Wellness and Health Tech space— helping people build healthier lives, one habit at a time.

Education

Button School

Building your app with AI, Certificate

2026

Escola Sert

Neuroarchitecture, Posgraduate

2024-25

IDEO

AI x Design Thinking, Certificate

2025

Future Learn

Designing Play-based learning, Certificate

2023

IDEO

Insights for innovation, Certificate

2022

Awwwwards

Design systems in Figma, Certificate

2021

Ironhack

UX UI Product Design, Bootcamp

2020

ISEM-IESE

Executive MBA, Master

2012-13

UA

Advertising and PR, BA

2004-2009

Achievements

Health Tech Summit

2023 –– How data and AI accelerate the shift towards preventive care, a prize for Kwit.

WHO Validation

2023 –– I helped to turn Kwit into the first smoking cessation app validated by World Health Organization.

Let's talk about the next big thing!

© Lara Perez, 2026

If you design for people first, growth² follows

© Lara Perez, 2026

If you design for people first, growth² follows